Marketing Manager (m/f/d) with a focus on Lead Generation

PTV Logistics is a leading global software company for planning, calculating, and optimizing transport logistics to save time and costs. With more than 40 years of experience and record-breaking algorithms in route planning and tour optimization, the software empowers logistics companies to realize the theoretical savings potential of route planning automation in practice. For more information, visit https://www.ptvlogistics.com/en.

This position is located in Karlsruhe, Germany.

• You develop, deliver and execute quarterly DACH Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals.
• Besides, you develop a joint marketing strategy and drive plans with OEM and Reseller partners in the region.
• Furthermore, you develop and execute demand generation marketing programs including third-party hosted events, PTV Logistics hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and email marketing.
• Additionally, you forecast and measure the impact of the marketing plan on sales cycles while analyzing program results, optimizing as needed.
• You own the planning and execution of vertical-based marketing, including ABM programs that penetrate key accounts in the region.
• Also, you maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, SDRs, and regional partners.
• Moreover, you assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs.
• You work closely with the PTV Logistics sales teams to define marketing goals and objectives and develop a strategic marketing plan that aligns with sales pipeline and revenue goals, tailored to the relevant GTM strategy.
• On top of everything, you drive lead acquisition, nurture, and support the development of pipeline opportunities.

• A minimum of 3 years of field marketing experience for a technology company, direct experience in Logistics or Cloud preferred.
• Experience marketing to midsize companies up to enterprise companies in the DACH region. “Mittelstand” marketing experience is a bonus.
• Knowledge of Eloqua (or an equivalent automation tool—Marketo, Pardot, HubSpot), MS Dynamics (or Salesforce or an equivalent CRM tool) preferred. Experience with Tableau or other visualization software is a plus.
• Self-motivated, capable of working autonomously and communicating with remote management for extended periods.
• Strong demand generation experience building multi-touch, integrated campaigns.
• Excellent strategic thinking skills with the ability to make data-driven decisions.
• Fluent in German and business-level English.

• Flexible working hours
• 30 days holiday, 24th and 31th December free
• Bonus model
• Capital-forming benefits
• Occupational pension provision
• Structured induction
• Training programs at PTV Academy
• Departmental and coporate events
• Fitness center at the Headquarters in Karlsruhe
• Free drinks and fruit
• Subsidized canteen
• Jobbike
• and a lot more